Brochure Design Guide

Let us go direct to the point. How do you design a good color brochure printing project?

Determine Your Target

Identifying your target customers or clients is key to making a good brochure printing project because it enables you to better tailor its content and design elements. Your target audience will determine how you design your color brochures. By identifying your target, you take into account the different levels of knowledge and interests.

Let us take a particular product that can be both used by professors and students. The disparity between the levels of knowledge should be taken into account in this case. You would not design your color brochure printing that is full of tables and statistics for students, would you?

In designing your brochure, consider the following questions:

What concepts/terms need to be defined for specific audience?
What images would be most appropriate?
What will aid the target audience to understand the product even more?
What questions might be asked by your target clients?
What overall appearance would appeal to the target?

Emphasize the Message

It is very important that you know what you convey to your target customers even before you start your brochure printing because it hastens the design process. The key message should be the focus of the project. The overall arrangement must reinforce or bring out the key message. All the elements within the project should be able point towards the main idea.

The main message however, should be supported by secondary messages. These secondary messages should complement and support the key message. By ranking the secondary ideas, you can strategize how you would present the messages logically. Always remember that when you rank ideas, there are ideas which are good to know (specifics, color of the equipment, delivery time, and so on), nice to know (organizational background, social responsibility, incorporators) and the Must know.

Visualize the Key Message

The purpose of the design is to make the key message well understood by your target audience. The overall design of your color brochure printing helps get that point across. Choose a layout that would point out the main idea without your audience going through your message line by line. The overall layout must be able to 'un-clutter' your brochure to bring out the main topic.

Think of a jigsaw puzzle. Each piece is important to see the whole picture. Similarly, each element of the brochure should lead your readers' attention to the main key point.

Finally, when you set out to design your brochure printing, always think of photos. Remember how each of your photos tell a story? The same is true for your design project. It must be able to tell you the key message right away without going through a lengthy explanation.

Source : Ezinearticles