The internet has created a new medium with endless opportunities for jewelers and artists to display their talents and market their products. Shopping for and showcasing jewelry online proves an extremely visual experience. Rather than touching an actual, tangible item to inspect and manipulate in person, customers will make a purchase based solely on posted online pictures. Due to the virtual nature of the entire transaction, the best online jewelry sales start with close up photography.
Despite the internet's many advantages, taking pictures to advertise jewelry online does have some distinct challenges. Some people still rely on somewhat dated methods like placing jewelry in a scanner to try their hand at close up photography. However, many higher technology and enhanced resolution options are now available.
Capturing The Essence And Fine Details In Jewelry
The overall perceived quality and market cost of jewelry and precious gemstones lie in the fine details. A gem's brilliance, the cuts and detailed facets of a diamond, and the craftsmanship in intricate settings and mountings are what initially catch customers' interest. A document scanner, with its static output, simply can not properly highlight all the three dimensional features of the product to entice consumers enough to spend money sight unseen.
Macro photography represents a form of close up photography ideal for showcasing decorative pieces. Performed using specific lenses and techniques, this imaging procedure provides high magnifications with superior detailing without sacrificing resolution. It's a popular method for extreme up close, object oriented photographs. Food arrangements that show the granular texture of each ingredient or the magnified compound eye of a fly can all be achieved with macro photography.
Making Macro Photography Accessible
Macro photography is not an exclusive practice or secret method; it is very accessible with many professionals utilizing the technique in various capacities. Showcasing pieces doesn't require over orchestration or elaborate setups. Imaging experts will simply allow the product's inner radiance to shine through and capture it on film.
In addition to special lenses and lighting, macro photography is done with digital cameras and doesn't require a production crew. It is very easy to capture images of a complete line of items at one time to place an artist's or jeweler's entire stock online in brilliant pictures.
Modeling Tips And Tricks For Close Up Photography
Organic backgrounds sometimes best compliment the final close up photograph. Occasionally, the best way to display a piece is to showcase it on a live model. A macro photo of an earring dangling from an ear appears just as luminously as ring set on a stand with only a simply white background. The extra little flair produced from modeling specialized trinkets will set an online advertisement apart from a plain showcase on a blank background.
When deciding that displaying jewelry on its own is the most appropriate course of action, a little modeling clay can be used to support a bracelet, ring, or other item without being caught on film. Photo artists utilize this trick to add a little additional dramatic flair to a piece by propping it up without any visible support.
Source : Ezinearticles
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