We've filled you in on the basics of participating in mainstream social-media venues such as Facebook, Twitter and LinkedIn, but there's also an entire art-centric social-media world out there for you to explore. With the help of social-media networks geared specifically for art professionals and enthusiasts, you can expand your business' reach one step further and realize the benefits of networking with artists, gallery owners, publishers and collectors.
If you're ready to get involved--and become inspired--read on for five helpful hints of effective social networking in the art community.
1. EXPLORE. It's important to focus your energy on networks that will yield the best results for your business. Talk with industry colleagues about their social-networking activities, and find out what is and isn't working in order to decide which sites are right for you. Create profile pages on community networks that will truly connect you with the audience you want to reach and will provide opportunities for involvement with the larger community. Ask yourself, "Do I need more community involvement, inspiration or connections with people in my specific industry?" Then, engage in communities that will best meet the needs you identify.
2. MAKE ONLINE CONNECTIONS THAT WILL LEAD TO REAL-LIFE RESULTS. Social networking is a powerful tool when you combine the online with the offline. Avoid dead-end networks that won't drive the right traffic to your profile pages. Instead, choose sites that can lead to dynamic offline events and collaborations.
Artlog (artlog.com) is a great example of an online art community that's actively bridging connections between consumers, artists, galleries and museums by focusing on the importance of translating online connections with offline events. The network includes 15,000 online members with more than 1,500 gallery and museum members.
Most recently, Artlog presented the sixth event in its "Collect" art crawl series--a Halloween art crawl among 18 art galleries in Brooklyn, N.Y., followed by special events and a dance party. The "Collect" events are promoted to more than 15,000 people online and draw anywhere from 800 to 2,000 attendees per crawl. Participating galleries stay open late, and the online community drives attendance with pre-event promotion and live online coverage.
3. CONNECT WITH ESTABLISHED INSTITUTIONS. Think of your local arts institutions as new ground for attracting fresh audiences. Explore established art institutions in your region, such as museums or other nonprofit organizations, for social networks or blogs that promote art events and provide meet-up opportunities. The Brooklyn Museum in New York (brooklynmuseum.org/community) offers a great platform for online and offline networking. Online participants can join the museum's "Posse," access the blog, view photos and videos, listen to podcasts, find out about current meetings or join "lstfans"--a socially networked museum membership for $20 a year that provides access to exclusive events and artist content.
4. EXPRESS YOURSELF. Keep up with current art trends, and add to the conversation by participating in discussion forums on networks that explore interesting art topics. Such discussions keep you informed about art news, innovative projects and collaborative opportunities, and they offer yet another chance to promote your business.
The Art Review network (artreview.com) has more than 400 community groups that offer opportunities to discuss topics such as "Art and Politics," "Women Artists in the 21st Century," "What is art?" and others. Communities like these keep you abreast of the opinions and ideas of the international art scene while providing you the chance to lend your expertise and credibility to the discussion.
Thanks to social media, a gallery owner in Arizona now has the opportunity to network with artists in Copenhagen and exchange ideas about a particular topic.
5. DISCOVER MEDIUM-SPECIFIC NETWORKS. Find social networks that focus on your chosen medium of art, whether it's sculpture, painting or photography. Established and emerging networks focusing on specific genres of art are increasingly available for participation.
Flak Photo (flakphoto.com) is a blog community that brings photographers together to share their contemporary works with an international art community of galleries, publishers, curators and editors. The site features a daily photo, new series work, book projects and gallery exhibitions worldwide, allowing photographers to share their works across the globe.
Twitter and Facebook are other good sources to learn about medium-specific social networks. For instance, an encaustic artist you follow on Twitter could tip you off to a new social network with a tweet about a tribe of encaustic artists on Yahoo that you might want to start following.
Source : www.findarticles.com
If you're ready to get involved--and become inspired--read on for five helpful hints of effective social networking in the art community.
1. EXPLORE. It's important to focus your energy on networks that will yield the best results for your business. Talk with industry colleagues about their social-networking activities, and find out what is and isn't working in order to decide which sites are right for you. Create profile pages on community networks that will truly connect you with the audience you want to reach and will provide opportunities for involvement with the larger community. Ask yourself, "Do I need more community involvement, inspiration or connections with people in my specific industry?" Then, engage in communities that will best meet the needs you identify.
2. MAKE ONLINE CONNECTIONS THAT WILL LEAD TO REAL-LIFE RESULTS. Social networking is a powerful tool when you combine the online with the offline. Avoid dead-end networks that won't drive the right traffic to your profile pages. Instead, choose sites that can lead to dynamic offline events and collaborations.
Artlog (artlog.com) is a great example of an online art community that's actively bridging connections between consumers, artists, galleries and museums by focusing on the importance of translating online connections with offline events. The network includes 15,000 online members with more than 1,500 gallery and museum members.
Most recently, Artlog presented the sixth event in its "Collect" art crawl series--a Halloween art crawl among 18 art galleries in Brooklyn, N.Y., followed by special events and a dance party. The "Collect" events are promoted to more than 15,000 people online and draw anywhere from 800 to 2,000 attendees per crawl. Participating galleries stay open late, and the online community drives attendance with pre-event promotion and live online coverage.
3. CONNECT WITH ESTABLISHED INSTITUTIONS. Think of your local arts institutions as new ground for attracting fresh audiences. Explore established art institutions in your region, such as museums or other nonprofit organizations, for social networks or blogs that promote art events and provide meet-up opportunities. The Brooklyn Museum in New York (brooklynmuseum.org/community) offers a great platform for online and offline networking. Online participants can join the museum's "Posse," access the blog, view photos and videos, listen to podcasts, find out about current meetings or join "lstfans"--a socially networked museum membership for $20 a year that provides access to exclusive events and artist content.
4. EXPRESS YOURSELF. Keep up with current art trends, and add to the conversation by participating in discussion forums on networks that explore interesting art topics. Such discussions keep you informed about art news, innovative projects and collaborative opportunities, and they offer yet another chance to promote your business.
The Art Review network (artreview.com) has more than 400 community groups that offer opportunities to discuss topics such as "Art and Politics," "Women Artists in the 21st Century," "What is art?" and others. Communities like these keep you abreast of the opinions and ideas of the international art scene while providing you the chance to lend your expertise and credibility to the discussion.
Thanks to social media, a gallery owner in Arizona now has the opportunity to network with artists in Copenhagen and exchange ideas about a particular topic.
5. DISCOVER MEDIUM-SPECIFIC NETWORKS. Find social networks that focus on your chosen medium of art, whether it's sculpture, painting or photography. Established and emerging networks focusing on specific genres of art are increasingly available for participation.
Flak Photo (flakphoto.com) is a blog community that brings photographers together to share their contemporary works with an international art community of galleries, publishers, curators and editors. The site features a daily photo, new series work, book projects and gallery exhibitions worldwide, allowing photographers to share their works across the globe.
Twitter and Facebook are other good sources to learn about medium-specific social networks. For instance, an encaustic artist you follow on Twitter could tip you off to a new social network with a tweet about a tribe of encaustic artists on Yahoo that you might want to start following.
Source : www.findarticles.com
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